Roger Shepherd is a California-based artist who is known for his psychedelic-era lettering, rock artwork, posters and handbills.

The poster art he created to promote 1960s and 70s live music concerts, club dates and legendary events is among the most collectible rock poster art of the period. No single artist had more rock-oriented art displayed in Sacramento than Roger Shepherd.  He helped create the iconic KZAP Cat, the KZAP and KSFM radio station logos, the KZAP calendar series, art and logos for several rock promoters, concerts, clubs and newspaper ads.